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Social Media Gestalt

A big fat blend of social media and (surprise!) real-world communications strategy.

Jun 14, 2010

Vote for Zack: video inspiration in three parts

Despite all the mediocre-to-scary stuff online, sometimes it's joy to see what people do with all-access media. This one is self-explanatory via three videos.

Background: Oprah is offering to produce a show that anyone can audition for via video submission. (Full details at Oprah's site.)


With more than 2.5 million votes, Zach Anner (make sure you watch the whole video) is currently top contender.



Humor and inspiration got Zack a ton of attention on major aggregation sites Reddit.com, Digg.com, and Technorati.com. It also received support from 4chan, whose members can be a little devious. However, I'd argue that Zack would have received enough backing without them. Then celebrity recording artist John Mayer backed him.

Here's Zack's response:



John Mayer posted a response to Zack's thank you, including an offer to write the show's theme song.



I'm sure we'll learn a whole lot more about Zach's as this plays out. Frankly, I hope he gets the show. Pretty much in agreement with what Mayer said in his video.

As often as we see contrived efforts to get attention online, this one's fun to spectate on.