Thurs. April 29: Advanced Social Media for Arts & Culture Organizations

Thursday, April 29, 2010
2:00 – 5:00 pm

United Way Building
4699 Murphy Canyon Road
San Diego, CA 92123

Free to San Diego Foundation members, RSVP required

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You’ve tried the basics. Facebook. Twitter. Blogging. You have friends, followers, and fans. You update status, upload pictures, and may even share videos or podcasts.

But the big question remains: How do we find out if this is working?

In this follow-up to last year’s Survive & Thrive: Social Media 101 workshop, Casey DeLorme, APR, delves into this and related questions with numerous relevant case studies, colorful illustrations, poignant inquiries, and a dose of humor.

This workshop culminates with a “tabletop” simulation game, which challenges attendees to strategize and prioritize social media tools to achieve both impact and budget objectives by applying the day’s lessons. Participants say this simulation helps immensely in translating social workshop theory into their own real-world campaigns.

Attendees will come away with:

1. A map for developing and implementing an effective social media campaign.
2. Worksheets to guide you in making key decisions about strategies, tools, and campaign management.
3. Formulas for demonstrating the bottom-line (R.O.I.) impact of your efforts.
4. A guide to arts-relevant social media case studies.

Casey is an award-winning marketing and public relations consultant with significant experience with developing online marketing campaigns. His clients cover industries ranging from politics, higher-education, tourism, retail, arts, and entertainment. Attendees of previous workshops note Casey’s ability to make concepts easy to understand. His ability to evoke on-the-spot creative brainstorms means that you’ll leave the workshop with at least one—if not more—solutions you can implement back at the office.

RSVP to Kate Ridge at Kate@sdfoundation.org by April 27, 2010. Questions? call Felicia Shaw at 619-235-2300 for more information.