Survey Says: Answer This

Response was fantastic (50%+)...

Leading up to tomorrow's 3 Minds, 10 Questions PRSA San Diego panel, we surveyed our attendees and this is how they ranked the questions we'll tackle Wed.:

I’ve organized them in priority order (the rankings were pretty clear):

1. (Not surveyed, but our moment to talk about whatever we each want: What’s the one thing that you, as a panelist, would hope the audience comes away knowing?)
2. How do we measure ROI?
3. What can you recommend in the way of moving beyond social media basics, such as setting up a Facebook page, Twitter account (or even the ubiquitous YouTube "video contest") so that we can turn social media into a worthwhile tool in our marketing/PR arsenal? [NOTE: This was not an original question, but one emiled early on by one of our attendees. It was solid enough that I added it to the list… and respondents clearly liked it.]
4. How does social media relate to our traditional efforts?
5. How do we engage in and manage all the conversations?
6. What are the demographics of social media?
7. What efficiencies can we realize using social media that can help lessen our workload? (Or, how do we manage the time devoted to social media efforts?)
8. Where should we start? (How do we prioritize the various platforms and tools available?)

With very low rankings, we'll drop these two questions for time’s sake:

1. What if someone publicly criticizes us?
2. Who should be in charge? (Can't we just have the intern do it… they seem to be pretty good with computers?)

Finally, here are questions submitted by our respondents:

1. How do I convince my boss that social media is worthwhile and get him to get the rest of the management team on board?
2. As a public agency, there are many legal issues (public forum, public record, employees participating, etc.) How does a public agency address these issues when entering the social media realm. Policies help but but how can we participate without facing public scrutiny or controversy?
3. How do you do it! Specifically, how do you send invitations from a Fan Page? How do you link Twitter and Facebook? How do you post a Twitter feed on your website.
4. How do I increase my fan base, and how do you view advertising on Facebook?
5. Can you give us examples of companies that have used social media right and those that have used it wrong?
6. Kind of a corollary to the criticism topic - overcoming the fear from older execs who think that you'll lose control over your message by engaging in social media. WE know that engaging is better, but how can we get THEM to see that?
7. How have IT Departments and legal been involved with policies, procedures, etc. for Social media?