Second San Diego Foundation Seminar April 17

Social Media Gestalt: Seeing the Forest for the Trees

MySpace, Facebook, Podcasts, Blogs, YouTube, Twitter, Web 2.0… new stars appear in the online universe. Some fade, some fizzle and others change the landscape. Stare too long and it’s blinding.

What role should “new media” play in your organization’s marketing and fundraising? This program provides a big picture (and non-technical) exploration of social media truths to help you determine which tools fit your marketing needs.

You’ll gain:

• An understanding of social media marketing strategy and tactics.
• Case studies revealing how nonprofits have successfully embraced social media.
• A checklist to develop your social media expertise.
• Tips on social media tools to make your work easier (yes, easier...).
• The best vantage points to see what’s coming next.

Date: Friday, April 17th
Time: 1:00pm – 4:00pm
Location: United Way of San Diego, 4699 Murphy Canyon Rd, San Diego, CA 92123
RSVP Required: Lori@sdfoundation.org

Space is limited to the first 40 respondents with a maximum of two people per organization. Note: Organizations that sent someone to the first session and would like to send more people will be accommodated one space if there is availability.

Program brought to you by The San Diego Foundation, United Way of San Diego and City of San Diego Commission for Arts & Culture as part of the Nonprofit Economic Recovery Initiative.

Our Speaker

Casey DeLorme, APR is an award winning 15-year Public Relations industry veteran with extensive experience in online/social media marketing, presentations/presentation coaching, special events, media relations, creative strategic planning, and crisis communications.

He has developed effective communications programs for nonprofits, health care, university, municipal, military/aerospace, telecom wireless, software, commercial real estate, tourism, and entertainment clients.

In addition to operating San Diego-based Getspine Communications, Casey speaks extensively, including delivering seminars on social media (online marketing), applying artist-developed creative techniques in business, personal/professional networking, media relations, marketing for artists, and leadership.