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Social Media Gestalt

A big fat blend of social media and (surprise!) real-world communications strategy.

Mar 12, 2009

How to Undermine Your Social Media Efforts


Ah, the power of sarcasm. Slather it on like so much sour cream.

This list was tweeted by Twitter friend/colleague willconley777.

I’ve kept it intact as it appeared on Twitter, which means you have to read it from bottom to top.

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1. (Your way to undermine your social media marketing efforts here)

2. Avoid humor in your advertising campaign.

3. Obsess over details.

4. Fear much.

5. Control everything the eye can see.

6. Come up with your favorite buzzwords and try to force them into every marketing message.

7. Post long, excited, obviously biased essays about how great your product is.

8. Try and conceal your identity.

9. Avoid all bad press and poor opinions of your company. See them as a threat and worry about them. Blame your problems on them.

10. Don't let anyone else decide what your brand is. You own the company, your opinion is the only one that matters. Right?

Ten Ways to Undermine Your Own Social Media Marketing Efforts...